Perfectly straight, natural, and long-lasting in a single application

 Ritual Botánico's Organic Keratin is designed to achieve long-lasting, natural straightening without damaging hair.

Its new formula with two application methods adapts to different hair types, offering visible results from the first application: more shine, less frizz, and a uniform straightness.

💚 Key Benefits

✅ Deeply straightens without damaging the hair fiber
✅ Reduces frizz and leaves an ultra-smooth finish
✅ Seals the cuticle for longer-lasting results
✅ Provides mirror-like shine and immediate softness
✅ Soft fragrance, no strong odors
✅ Strengthens and improves hair elasticity
✅ Straight results for 3 to 5 months
✅ 100% vegan and cruelty-free formula
✅ Formaldehyde-free, silicone-free, and harsh chemical-free
✅ Enough for 1 long hair or 2 short/medium hairs

🌿 Natural Ingredients

Formula with 12 botanical oils

Plant-based actives that deeply nourish and restore hair:

Coconut · Shea · Chamomile · Argan · Cotton · Myrrh · Macadamia · Olive · Cinnamon · Aloe · Calamus · Green Tea

📦 Kit Contents

🧴 Organic Keratin 250 ml
🧼 Purifying Shampoo (Step 1)
💧 2 Ultra-Protective Bio Serum sachets (50 ml)
📄 Booklet with detailed instructions

💚 How to Use

🔍 Tests before applying

Before starting the process, always perform:

• Allergy test: apply to skin and leave for 15 minutes
• Strand test: apply to a small section of hair
• Color test: especially on colored or bleached hair

🧴 Step-by-step

1️⃣ Wash
Wash hair with purifying shampoo.

2️⃣ Dry
Completely dry hair. It should not be damp.

3️⃣ Protect
Apply the Bio Serum to the scalp.

4️⃣ Apply
Distribute the keratin from 1 cm from the roots to the ends.

💚 Application methods according to your hair type

🔸 Wavy or fine hair

• Rinse 90% of the product
• Dry completely
• Flat iron in sections for a natural straight look

🔸 Coily, Afro, or thick wavy hair

• Do not rinse the product
• Dry completely
• Flat iron each strand 10 to 15 times for a more intense and long-lasting straightness

Recommendation:
Titanium flat iron · fine strands · 210 °C (410 °F)

💚 Finish and Maintenance

To prolong the results, use Ritual Botánico salt-free shampoo, such as:
• Onion SOS
• Rosemary Oil Control
• Mint & Chili Dandruff Control

⚠️ Important Warnings

Not recommended for use on:
• Minors under 16 years old
• Pregnant or breastfeeding women (first year post-lactation)
• Irritated scalp, alopecia, or extreme damage
• Bleached or over-processed hair
• Chemotherapy patients

✨ Results

 Straight, renewed, soft, shiny, and healthy-looking hair.
Professional straightness from the first application.